Landing pages design for SaaS based product development company and Website Development in Webflow
Crafting a seamless user experience by redesigning web pages and setting up the onboarding process to enhance the product presence. Thus, enabling long-term responsive performance and increased user retention for Toggl.
Industry
SaaS Product
Development
Services
Landing Pages Design, Website Development
Tools
Figma and WebFlow
Deliverables
Web Design and Functional Responsive Website
Timeline
4 weeks
Toggl is a SaaS based product development company that provides businesses with 3 products namely – Toggl Track, Toggl
Plan and Toggl Hire.
Toggl Track is a time tracking tool that allows you to track time spent on various projects,
analyze and improve performance.
Toggl Plan helps manage expenses and reporting. It helps save time and simplify the
process.
Toggl Hire is a hassle-free full cycle recruitment hiring software which helps deliver exceptional results
while maintaining efficiency and quality.
The entire project was done in two phases.
The design system was shared by the Toggl team, and we used it to create the designs for all the web pages mentioned above.
When Toggl approached Idea Fueled, they had a functional SaaS platform that offered 3 products - Toggl Track, Toggl Plan, and Toggl Hire; but they did not have any landing pages for each of the products, to educate users about the product offerings, user case and a frictionless onboarding flow that should ultimately take users to their product dashboard.
Our journey with Toggl began by gathering their needs and clearly understanding their objectives. Landing page designs were created as per their requirement. After the designs were finalised, the designs were implemented in WebFlow ensuring functional elements across all devices.
With our comprehensive solutions, we provided Toggl with a functional responsive website that fulfilled Toggle team’s marketing goals.
With our expertise, we focused on creating intuitive and visually appealing web pages that specifically aligned with Toggl’s lead generation goals. The Product page, the Resources page (both listing and description), and the Pricing page were the primary pages that were designed by our team. These pages were designed with an easy-to-use layout to ensure smooth user experience; increased demo requests and sign-ups, resulting in high levels of engagement.
We chose WebFlow as the content management system (CMS) for website development due to its ability to combine clean, and responsive coding with design flexibility. WebFlow facilitates seamless integration with a CMS and expedites development by providing real-time design adjustments. This is especially helpful because it doesn't require extensive understanding of coding, which makes it a great tool for the marketing team to maintain, update, and make changes. As a result, a website that can quickly adapt to changing marketing strategies and company objectives was created.
Toggl initially lacked an onboarding process, which created a significant barrier to showcasing their products and helping potential users understand their value. We recommended implementing a streamlined onboarding process to increase sign-ups and demo requests. We then developed and optimized a simplified onboarding system that required users to provide only minimal details during the sign-up process. This approach reduced user effort while still capturing essential information for effective follow-up, resulting in increased sign-ups and demo requests.
With the completion of both the phases, Toggl gained a website that met their business objectives. This allowed them to effectively showcase their products and convert visitors into potential customers. The outcome of these development was:
- Functional site meeting their business objectives and marketing goals.
- Convenient on-boarding process for customers to sign up, resulting in more demo calls and sign ups to know more about the products.
Here’s a link to the project - Toggl
Client Feedback
Esha helped us with landing page designs in Figma & then developing them in Webflow. We had quite a few revisions to get where we wanted, but Esha was responsive throughout and I'm happy with the final product. Thanks!
Ryan Prior
VP Marketing
Other Projects
Crafting a digital presence for Rumale Art House: Responsive Website Using Bootstraps
Displaying the intricate and detailed artworks of Rumale Chennabasaviah in a digital space without losing their essence and impact was crucial. The challenge was to ensure
Designed functional website and improvised buying & selling experience to increase online leads
Created website offering intuitive interface that showcases property listings effectively for buyers and sellers. Lead generation forms were added on the website to engage
Landing pages design for SaaS based product development company and Website Development in Webflow
Crafting a seamless user experience by redesigning web pages and setting up the onboarding process to enhance the product presence. Thus, enabling long-term responsive
Step into the future
with confidence
Let's discuss how we can support your business objectives. Fill out the form, and take the first step towards transformation.
-
We will respond to you within 24 hours.
-
Access to dedicated product specialists.
